Description

This Digital Marketing training course teaches you how to grow brands and businesses online using SEO, content marketing, social media, paid advertising, email marketing, and analytics. You will master proven strategies, hands-on tools, and real-world campaign execution — preparing you for in-demand roles as a digital marketer, social media manager, SEO specialist, or freelance marketing consultant in Nigeria and globally.

Course Content

Module 1: Digital Marketing Foundations

  • What digital marketing is and why it matters
  • The digital marketing landscape and channels
  • Buyer personas and customer journeys
  • Setting marketing goals and KPIs

Module 2: Search Engine Optimization (SEO)

  • How search engines work
  • Keyword research and competitor analysis
  • On-page and technical SEO
  • Link building and off-page strategies

Module 3: Content Marketing and Copywriting

  • Building a content strategy
  • Writing persuasive marketing copy
  • Blogs, landing pages and lead magnets
  • Content calendars and distribution

Module 4: Social Media Marketing

  • Strategy across Facebook, Instagram, X, LinkedIn, TikTok
  • Organic growth and community building
  • Content formats that drive engagement
  • Influencer marketing fundamentals

Module 5: Paid Advertising

  • Pay-per-click fundamentals
  • Google Ads campaign setup and optimization
  • Meta Ads for Facebook and Instagram
  • Budgeting, bidding and ad creatives

Module 6: Email Marketing and Automation

  • Building and growing email lists
  • High-converting email campaigns
  • Automation flows and sequences
  • Mailchimp, Brevo and ConvertKit

Module 7: Analytics and Tracking

  • Google Analytics 4 setup and reporting
  • Tracking conversions and attribution
  • Dashboards and KPI reporting
  • Data-driven optimization

Module 8: Strategy and Capstone

  • Building an integrated marketing strategy
  • Launching a multi-channel campaign
  • Budget allocation and ROI measurement
  • Capstone: real-world brand campaign

Duration: 8 – 10 weeks

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